Modified on: Tue, 5 Mar, 2024 at 8:28 AM
For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:
Image
Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia
Facebook Pages and Group
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080
Minimum
600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
Business Profile
PNG JPG
8MB
Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB
Maximum
6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
TwitterPNG JPG GIF5MB
Recommended - need to keep the Width*Height - 1280 x1080
4 Image(s)Not AllowedTiktok----
GMB
PNG JPG
5MB
Must be greater than Width*Height - 720*720
Maximum
Width*Height - 3000*3000
1 Image
Not Allowed
1. Instagram Story
Image Format-JPEG
Image size-8MB
Count-10 image(s) or video(s)
Video Format-MOV/MP4
Video Size-100MB
Video Duration- min 3sec max 30 sec
Video width-1920 px
2. Instagram ReelsVideo Format-MOV/MP4
Video Size-1GB
Video Duration- min 3 sec max 15 Minutes
Video width-1920 px
Video Thumbnail format- all
Video Thumbnail size-8MB
3. Facebook ReelsVideo Format-MOV/MP4/webM
Video Size-1GB
Video Duration- min 3 sec max 90 sec
Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixelsVideo Thumbnail format- Thumbnail support is not available for Facebook Reels
Aspect Ratio - 9:16
Notes
1) Multimedia format - Posting Image(s) and Video(s) together in a single post
2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable
Horizonatal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel
Video
Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
Facebook Pages and Group
MP4 MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16
1 Video
Not Allowed
Business Profile
MP4 MOV
100 MB
3 sec - 60 sec
Between 4:5 and 16:9
Video Width - upto 1920 px
10 Video(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages
MP4 MOV
200 MB
3 sec - 30 mins
Between 1:2.4 and 2.4:1
1 Video
Not Allowed
TwitterMP4 MOV
512 MB0.5 sec - 140 sec
Between 1:3 and 3:1
1 Video
Multimedia format is allowed
Tiktok MP4 MOV WEBM1 GB3sec - 180 sec540 pixel resolution
Minimum height 360 px and Maximum height 4096 px1 VideoNot Allowed
GMB
-
-
-
-
-
Not Allowed