Statistics have proven that including a Call-to-Action (CTA) button in your emails is an effective way to increase the conversion rate. With the CRM, you can add a CTA button to your email in the form of a button, hyperlinked to a destination URL.
This feature allows you to encourage your audience to take action, whether it’s to visit your website, download a resource or make a purchase. Use this feature to drive engagement and optimize your email campaigns for success.
Drag and drop to add the button element
You can access the button element edit options by clicking on the pencil icon. Here you can begin by entering the button text. Adjust the font to your liking by selecting the typography type, font size, and choosing to bold, italicize, or underline the next if you so choose.
You can choose the button action from the dropdown menu, where you can select URL, mail, file, telephone, or other and fill in the appropriate information for your selection. Align your button to the left, right, center using the align dropdown. If you would like your button to take the full width of the email, you can use the toggle to turn it on.
Select a color for your button to make it pop by clicking on the color picker button and selecting a color from the given options. If you don’t see a color you like, select advanced and type in a custom color code. To adjust the radius around your button you can use the number field and type in a number or use the slider to adjust the radius to fit your needs. Finally, adjust the padding around your button – you can adjust the padding on the top, bottom, left and right to ensure the best positioning for your button.
Edit your button element
