We are excited to announce significant improvements to the unsubscribe flow, addressing key user concerns and enhancing the overall experience. This update is focused on making the subscription management process more seamless and intuitive.
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Identified Issues:
Repetitive Emails on Unsubscribed Topics:
Users expressed dissatisfaction with receiving emails on topics they had previously unsubscribed from.
Incomplete Unsubscribe Process:
Many users failed to complete the unsubscribe process, leading to unintentional subscriptions and unnecessary communications from HighLevel.
Limited Agency Insights:
Agencies faced challenges in monitoring unsubscribe trends and reasons, affecting their decision-making and campaign improvements.
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What We've Done:
Streamlined Unsubscribe Process:
As soon as a user clicks on the unsubscribe link, automatically update their Do Not Disturb (DND) preferences and unsubscribe them.
Users are then presented with an optional survey to indicate their reason for unsubscribing.
If and only if, the user was a new subscriber (subscribed in the last 1 hour), we will ask to confirm the email before unsubscribing.
Benefits:
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Improved User Experience:
The refined unsubscribe flow ensures that users only receive emails on topics they genuinely wish to engage with, reducing frustration and enhancing overall satisfaction.
Streamlined Confirmation for Fresh Subscribers:
We now require only fresh subscribers to confirm their intent with additional steps, eliminating unnecessary confirmation for existing subscribers and reducing inadvertent resubscriptions.
Reduced Ticket Influx:
By optimising the unsubscribe flow, we aim to significantly decrease the number of support tickets generated after email confirmation, streamlining our support processes and improving response times.
Enhanced Visibility for Agencies:
Agencies can now access more comprehensive data and insights into trends and reasons for unsubscribing, enabling them to make data-driven decisions to enhance their client's email campaigns.
We believe these enhancements will lead to a more satisfying and effective experience for all your clients.
