List of campaign use case types for A2P 10DLC registration
Modified on: Tue, 27 Jun, 2023 at 11:33 AM
The tables below show campaign use case types that will be available for registration under United States A2P 10DLC. Please note, the current maximum Campaigns per Use Case limits are as follows:
100 for NonProfit and Government Brands
200 for Private and Public Profit Brands
For extensive details about A2P 10DLC, deadlines, registration requirements, and more, see What is A2P 10DLC?
For fee details, see What pricing and fees are associated with the A2P 10DLC service?
Standard Campaign Use Cases
The following table contains the list of standard campaign use cases that will be available within US A2P when registration launches. For details see What is A2P 10DLC?
Table 1: List of standard campaign use cases
Campaign use case
(registered on your Messaging Service)
Description
2FA
Any authentication or account verification such as OTP
Account Notifications
Notifications about the status of an account or related to being a part of an account
Customer Care
Support, account management, and other avenues of customer interaction
Delivery Notifications
Information about the status of a delivery
Fraud Alert Messaging
Messaging about potential fraudulent activity such as spending alerts
Higher Education
Message campaigns from colleges, universities, and other education institutions
Marketing
Promotional content such as sales and limited time offers
Mixed
A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. NOTE: Low-Volume Brands are eligible for the Low-Volume Mixed use case detailed below.
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs to raise audience awareness about a given topic
Security Alert
Notification of a compromised system (software or hardware related)
Special Campaign Use Cases
There are some use cases that carriers consider "Special," with additional requirements and (in some cases) different fees. These include Charity / 501(c)(3) Nonprofit, Emergency Services, and Political use cases, among others.
Low-Volume Use Cases
In addition to the standard "Mixed/Marketing" use case, there is a separate Campaign use case designated as"Low Volume Mixed"– this option supports the same multiple use cases, but has a lower monthly fee than a standard Campaign and is fixed at the lowest throughput tier below, regardless of your Trust Score.