Modified on: Thu, 14 Dec, 2023 at 5:32 PM
This FAQ relates to the US A2P 10DLC Campaign registration changes w.e.f January 26, 2023.
TABLE OF CONTENTS
Why is this change happening, and is this a LeadConnector-specific requirement?
What will determine whether a Campaign passes or fails this vetting?
Starting January 26, 2023, all new US A2P 10DLC Campaign registrations (Standard, Low volume standard, and the soon-to-be-released Sole Proprietor 2.0) will be subject to a manual vetting process and be charged a one-time $15.75 campaign verification fee at the time of registration.
This is an industry-wide change to improve the Campaign Vetting process to reduce spam, fraud, and unwanted messaging and protect SMS as a trusted communications channel in the U.S. Every messaging provider who services A2P Campaigns must conduct this vetting.
Note: We are collecting the campaign verification fee and will pass that along without markup to our telecommunications partners. The cost is not levied by us directly.
The below table details the existing registration fees and new registration fees:
Sole Prop (upcoming)
Low Volume Standard
Standard (Upcoming)
Existing Fee
Brand registration fee (one time)
$4.2
$4.2
$4.2
Monthly campaign fee (monthly recurring)
$2.1
$1.5-$12 (depending on the use case type)
$1.5-$12 (depending on the use case type)
New fee
Campaign verification fee (one time)
$15.75
$15.75
$15.75
With this new vetting process, a newly submitted Campaign will be put in a “Pending” state until it has been vetted and approved in the manual vetting process. Customers can only send compliant messages on the A2P route once the Campaign is fully approved.
To help ensure your Campaigns are approved in this vetting process, please follow these best practices in A2P Campaign Approval Best Practices.
No, the $15.75 Campaign vetting fee is non-refundable. Telephony System is working on an expedited pre-screening process to catch issues before the Campaign is sent for external vetting. We will share more news on this once we have an update.
At this time, only new Campaigns are affected by this change. If this changes for existing Campaigns, we will communicate any new vetting requirements.
No, recurring fees remain the same and are based on the campaign use case.
Yes, it applies to post-approval Campaigns. It happens after carrier approval.
Contact the support team here so our LC phone specialist team will help you fix your Campaign registration / re-submit a new Campaign which will result in additional charges.
Toll-Free messaging remains an attractive alternative to A2P 10DLC. Toll-Free messaging does require a verification process but does not rely on Brand and Campaign registration.
